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November 22, 2005
By: TOM BRANNA
P&G is looking to revitalize the laundry aisle with Tide With a Touch of Downy. The new product hit store shelves in August. It is aimed at consumers who already use Tide and Downy separately, as well as people who either do not use fabric softener or forget to add it to their wash. Tide With a Touch of Downy retails for $6.49.
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